BA (Hons) Political Communications & Media
Management
Level 1
Students are required to study 10 units as follows (all units are 15
credits unless stated otherwise):
-
Students must choose the following units:
XR100 Representation & Communication in non-time-based media
XR101 Introduction to Visual Communication & Research
XR102 Web Publishing Project
ZA100 IT Skills (5 credits)
ZA101 Number and Application (5 credits)
ZA102 Information Handling Skills (10 credits)
ZA103 Electronic Communication and the Individual (10 credits)
ZB100 Understanding Organisations and Management
ZC100 Personal Communication
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Students must choose 1 Free Unit*
Level 2
Students are required to study 8 units as follows (all units are 15
credits):
-
Students must choose the following units:
XR200 Political Communication
XR201 Newspapers, TV & Radio
XR202 Time-based Media
XR203 Technical & Creative Writing and Performance
ZA200 Information Systems and Contexts
ZB200 Managing People & Financial Resources in Organisations
ZC200 Understanding the Group
-
Students must choose 1 Free Unit*
Level 3
Students are required to study 8 units as follows (all units are 15
credits unless stated otherwise):
-
Students must choose 2 core units from the following:
ZA300 Knowledge Information and Society
ZB300 Strategy Marketing and Management
ZC300 Professional Development
-
Students must choose the following 5 units:
XR300 Media Manipulation
XR301 Principles of PR & Marketing
XR302 Campaigning, Lobbying, Fund-Raising & Conferencing
XR302 Project (Double Unit) (30 credits)
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Students must choose 1 Free Unit*
*The programme contains a free unit so that students may follow
an enrichment unit from a published list to suit themselves or their employer.